Apple’s response to the BBC’s sweatshop labor report is completely tone deaf

BGR

Apple is a terrific company in many ways but it often does not handle criticism all that well. Although there have been times when Apple has shown a commendable willingness to own up to its mistakes — Tim Cook’s apology for the Apple Maps fiasco is one example — just as often it will get overly defensive and will insist, despite evidence to the contrary, that it hasn’t made any mistakes. Recall the company’s initial response to “Antennagate,” in which it told customers that they were holding their phones the wrong way, to get an idea of what I’m talking about.

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