How this Instagram-for-doctors is helping the ebola fight

Gigaom

Doctors without Borders, the esteemed non-profit that sends medics into developing countries, has found an unlikely ally in the war against ebola. It’s using Figure 1, a social network that bills itself as the “Instagram for doctors,” to recruit physicians to the cause. Figure 1 is giving Doctors without Borders free advertising in order to raise awareness of the mounting ebola crisis and prod potential volunteers to help in whatever way they can.

A nurse helps an ebola patient in Doctors without Borders' Figure 1 ad A nurse helps an ebola patient in Doctors without Borders’ Figure 1 ad

The app pinned this picture of a nurse in New Guinea to the top of its feed, putting it front and center of its users. “It got a crazy amount of attention, over 15,000 views in 24 hours, which for us is quite good,” Figure 1 co-founder Dr. Greg Levy said. “All kinds of favorites and comments.”

Figure 1 was started to make it easy for doctors…

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