Volvo, Ericsson and POC show off crash-avoidance cycling helmet

Gigaom

A trio of Swedish firms — car manufacturer Volvo, helmet maker POC and networking outfit Ericsson — have announced a collaboration around the avoidance of collisions between cars and cyclists.

At the Consumer Electronics Show next month, the companies will show off a system that determines when the helmet-wearing cyclist and a Volvo driver are likely to crash into one another. The driver will get a warning through the car’s heads-up display, and the cyclist will be alerted through a flashing light in the helmet.

Volvo POC cycle helmetThe POC helmet will need to connect to Volvo’s cloud through a location-tracking app such as Strava, while the car will need to be one of the newer Volvos that already use radar and cameras to detect cyclists and automatically brake when a collision is imminent.

It’s a nice idea, and one that should draw attention to Volvo’s noble ambition that “nobody should die or…

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