Facebook opens new front in video battle with YouTube and Twitter

Gigaom

YouTube and Twitter may have thought that [company]Facebook[/company] was busy with other things than video, such as building up its search functions and tweaking the algorithm to show more content from existing media sources, but according to a report in the Wall Street Journal the social-networking giant is looking to cut some major deals to bring video onto the platform. In one of the first salvos in that direction, the National Football League will start posting video clips on Facebook this week.

According to the terms of the deal, the NFL arrangement is also a video advertising play: NFL highlight and news clips will be followed by ads from Verizon — which will also pay to promote the videos to NFL fans through Facebook’s in-house ad platform — and the football league and Facebook will split the ad revenue, although the exact details of how that split will break down…

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