Flurry Finds That Apple Devices And Phablets Scored Big On Christmas


Flurry has released its annual Christmas report. Each year, the holiday sees the highest number of device activations and app installations as people open presents, and last week was no exception. What is interesting is that 51.3 percent of new devices activated were made by Apple, compared to 17.7 percent for Samsung, and 5.8 percent for Nokia.

Other smartphone makers, including Xiaomi, Huawei, and HTC, each held a less than one percent share on Christmas Day, despite holding large slices of the worldwide smartphone market. As Flurry notes, that is because their key markets are in Asia, where the holiday is not a gift-giving bonanza.

Apple’s success was driven by the iPhone 6, the number one device activated, and iPhone 6 Plus. Flurry, which compiled the report using data from the 600,000 apps it tracks, the iPhone 6 Plus was one of the top five devices activated this…

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