Amazon’s efforts to put food on your table with AmazonFresh are apparently moving into yet another direction: drive-through shopping.
The ecommerce giant is reportedly setting up a test location that will allow customers to pick up groceries in much the same way as you might buy a burger at a McDonald’s drive-through location.
In Amazon’s latest consumer experiment, customers would be able to order groceries online and then schedule a time to drive to the location and pick up the groceries, according to a report from the Silicon Valley Business Journal.
Citing a source familiar with Amazon’s plans, the report also claims that the grocery pick-up location will be in Sunnyvale, California (incidentally, the same city that plays host to Yahoo’s headquarters).
The 11,600-square-foot building that will supposedly offer the pick-up service is not listed as being owned by Amazon but, according to the report’s real estate sources, Amazon is “the likely tenant.”
If true, the new approach would fall in line with Amazon’s other pick-up initiative, Amazon Locker (see video below), an Amazon-branded locker within select 7-Eleven stores that allows users to pick up purchases they’ve ordered online.