The BMW i3 that Apple has showed interest in.The initial report described Cook’s visit as “recent,” though this Reuters account would suggest otherwise. Reuters also claims that talks between the two sides have apparently faded without any finished deal or partnership. Apple — at least for now — has apparently decided that it would rather “explore developing a passenger car on its own.”
Recent shuffles in BMW’s executive ranks have also made a huge pact with Apple less likely. The automaker has long been hesitant to share its deepest manufacturing secrets and operational prowess with other companies. Harald Krueger took over as BMW CEO in May, and Reuters says he’s squarely focused on his company’s direct interests for now; giving thought to potential deals and new partnerships will have to wait. One Reuters source said there’s potential for senior executives from each side coming back together for more talks, but that’s by no means guaranteed.