Samsung has officially cut the prices of its Galaxy S6 and S6 Edge in parts of Europe, offering discounts of up to €150 off the launch price. The news doesn’t come as a complete surprise, as just last week Samsung announced that it would be tactically adjusting the price of its latest flagship smartphones.
A browse around some of Samsung’s official stores in Europe sees prices for the Samsung Galaxy S6 now listed at €599 for the least expensive 32GB model, a saving of €100. The Galaxy S6 Edge has seen its price reduced by a larger €150, the handset now retails for €699. Costs in the UK also appear slightly lower than at launch, with the regular S6 starting at £559, down from £599, and the Edge costing £669, down from £699.
According to Samsung’s financial statement last week, the reason for the price drop is to help sustain sales momentum throughout the rest of the year. This is likely a bid to help Samsung compete with the cheaper prices offered by some of its competitors.
As part of the plan, Samsung is also scheduled to introduce new high-end products, the Galaxy Note 5 and S6 Edge Plus, which will presumably fit in at prices just above the now reduced S6 models.
The price cuts don’t appear to have landed in the US just yet, but it’s a bit tougher to tell with all of the different carrier options. However, we may see further reductions following the launch of Samsung’s latest smartphones on August 13th.